Bruno Latour rejected the fetishism of the commodity form. Maybe he shouldn’t have.

But with respect to the penseé sauvage, this reliance on the deep structure of Western thought, with its assimilation of the reproduction of people to the reproduction of goods as a kinship of substance, cannot do for the science to which we now aspire. The confusion of categories is too immoderate. It puts us all, biological and social scientists alike, in the state known all too well to the practitioners of totemism: of mess and “dirt,” as Mary Douglas has taught us, of pollution and tabu. Beyond all the politics, it is of course this descent into the kingdom of tabu that ultimately makes sociobiology so fascinating. But we pay a heavy penalty in knowledge for the distinctions we are forced to surrender.

Marshall Sahlins The Use and Abuse of Biology. 1976.  p.106